In this article, you will find practical tips on creating good, readable multimedia presentations. I will advise you on how to use suitable forms of linguistic communication effectively, as well as visual and sound aids.
To whom?– Think about to whom you will address your talk. Every factor is important –whether the listeners are to be mainly women or men, what age they are, what their occupation and level of education is, what vocabulary they use. Is it a small ring of specialists from a given branch? Will they understand the specialist jargon, without you needing to explain it? Try to imagine the person who will be sitting in the room; the more you will know about them, the better you will prepare your presentation.
Goal?– Ask yourself for what reason you are preparing your talk. What do you want to convey in it? What point is it supposed to serve? What knowledge is the audience supposed to gain?
Subject matter?– Prepare at maximum 3 to 5 main ideas you want the audience to remember after they leave the auditorium.
Program?– Nowadays, there are quite a few programs on the market, which you can use to prepare a presentation, e.g. PowerPoint, OpenOffice, Google Slides, Prezi, Canva, Latex, Haiku Deck, Visme (Visme is not strictly a program for preparing presentations, but it consists of many symbols and icons, which can be very useful). Despite the broad spectrum of programs, PowerPoint is still the most popular one. When choosing the right program, consider how easy it is to use, what possibilities it gives, what your own needs are, and how much the program costs. While part of the programs such as OpenOffice or Google Slides are for free, the more expensive PowerPoint provides a much wider range of tools.
Make up a Catchy Title
One could write a PhD dissertation on titles and headings. Only a journalist or copywriter knows how hard it is to think of a catchy title. One of the marketer’s (not easy) tasks at good marketing agencies is creating and studying the effectiveness of headings on the basis of statistics. How difficult this task is, proves the mere fact that copywriters sometimes create over 20 headings before they decide to choose the best one;despite this, however, the heading is sometimes changed over time when the level of interest in the content is low, according to the statistics. If the title doesn’t make the reader stop and read it, your article might go unnoticed.
A good title will make people open their e-mails and click on the link or more of them will read your offer.
If you share your presentation on your website, more people will get interested in it and it will reach a higher position in Google’s statistics; this way, a greater audience will see it.
If you want to learn about the techniques of creating good, catchy titles, below you will find the link to free e-books you can download.
Chris Garrett – CLICK LINK
Brian Clark – CLICK LINK
Spelling, Punctuation, and Typography
Pay attention to mistakes and spelling. Spelling mistakes can make the audience think that your knowledge is not adequate, although there is no direct link between the two issues.
Don’t use the space sign before a comma:
No ,this is wrong.
Yes, this is the correct way to use the space sign.
Don’t leave conjunctions (in, and, etc.) at the end of the line. You should move such words to the next line, but be careful not to divide them.
If you’re making use of a citation or knowledge from literature, be sure to provide the source in the bottom part of the slide. Use one style for citing; write the citation in smaller font.
A good method is to use maximally 4 lines with 5 words or 5 lines with 4 words. This way the text will be readable and short enough for the audience to stay focused on the topic, and it will add emphasis to your message.
Font Size and Type
When using typical programs for creating presentations, a given font is recommended; sometimes, however, a person without proper experience uses too large or too small font sizes. There is only one goal – readability, so use the size 16-24 p. in your presentation. The title and the heading should be proportionally larger and/or written in bold (28-40 p.). Serif fonts are difficult to read from a larger distance, so avoid all those with any type of serifs. Use fonts with Polish signs. The text does not look very professional and even wrong, if a Polish sign from a different font is used in a given word.
The slides should be coherent and the background plain. White is used the most often; this is not obligatory, but pragmatic. Such a background makes the text readable. Use illustrations to make your message stronger. They are often set on a white background and this way they look more aesthetic when the same color is used in the whole presentation. Don’t turn the text around when it’s not necessary; we never turn around tables and graphs. Use a contrasting, but toned down, text color. Use high-quality photographs, which are strictly connected with the topic. Don’t exaggerate with the number of photographs per slide; stick to the golden rule that the slide is to be readable. Don’t use all of the available animations; that distracts the audience and doesn’t allow them to focus on the subject matter.
Introduction – Body – Conclusion: the Plan of the Presentation
Every presentation, regardless of the topic, can be prepared according to the same outline: introduction – body and conclusion; this last part is to be on the two most important and longest shown slides.
The first slide is shown when people are filling the auditorium and then, the speaker is announced. During this time, most of the audience automatically looks in the direction of the projected slide and reads it. The first slide must consist of the title and the speaker’s name, and it should lead the audience into the topic. On the last slidethere are frequently thanks, but I rather thank personally and present the theses or the main ideaon that slide, as I want them to be remembered.
Provide the plan of the presentation and your theses in the introduction. The body should consist of introductory information and the results, while the conclusion the summary of your presentation and what can be learned from it.
Rhetoric and Emotional Effect
Tell a story, give examples to describe it, and give the main statements on the slides. You’re not supposed to read the presentation; you use it so you don’t lose the thread and the sequence of the presented theses. Concurrently, it’s supposed to emphasize your message and allow the audience to follow your way of thinking.
Make reference to something familiar, to something that can be easily remembered. Weave in humor or fright, depending on the effect you want to achieve. In marketing, there are numerous advertisements full of emotions, because it has already been proven long ago that such a form of communication does not remain without an echo and is remembered for a long time. In the past, this was supposed to protect people from danger, whereas nowadays it is used to strengthen linguistic communication.
Kolb’s Cycle – How to Learn Something Painlessly and Remember It
If you would like to go deeper and you think there was something more in the great presentations you’ve seen…a key difficult to pick out…get to know Kolb’s cycle. Some speakers use this technique so that the audience learn from their presentation more easily. The cycle is divided into four parts, each consisting of:
- Practice – how am I going to use in practice what I learn here?
In this part, the presenter can ask o question to involve the audience. Such a question could be: Why do we need knowledge about giving good presentations?. Write down the answers you hear on the board. These activities are supposed to give shape to the presentation and motivate the listeners. At this stage, you give value to what you’re saying, as well as practical tips on the efficient use of knowledge about presenting.
Theory (from the Greek theoria– watching, contemplating). This part consists of all the definitions, information, stories, and examples; it is the essence of your knowledge and your presentation, the paradigm.
This simply means motivating the listeners to make use of the new knowledge. We ask them questions and give them tasks, such as solving problems and tests; we ask the audience to take active part in the exercises.
The last stage of Kolb’s cycle, in which you give the conclusions made on the basis of the experience. They are to make memorization easier.
A good presentation makes you feel safe. Its function is to support you and to help you remember about the next issues you want to talk about – these are basic terms, short forms. They are to serve as the background of the presentation and not be the presentation themselves. In a different article, I explain how to prepare yourself to the proper presentation, where I describe what to do before you start creating the slides.