An explainer video is already an efficient form of marketing, which has a very strong place in advertising services and products. Which is not surprising at all, if you know a little about psychology and weakness of a human being.
Our brain does everything to make the least effort. It’s mean, you try to do everything quickly and efficiently, saving energy in the event that you had to quickly evacuate from danger (read: the stone age – evacuation from something that wants to eat us). Who did not store energy, did not have the strength to run away, which caused his genotype to get lost… completely. Conclusion, we are not lazy, we are storing energy using brain economy in case we will need it later.
The customer is the same as you or me. He does not want to get tired by going through your offer. He wants to get an answer quickly, he wants information if you are able to help him in his problem or not.
You probably noticed that film forms are easier to digest. Music, sound, action grabs in the first seconds and if video is good – make you curious. Because it’s not true that people do not like ads. People do not like weak ads.
Video explainer in a simple way will pull in the story and carry out your client’s to the end – to buying your product.
It has already been proved that the explainer video generates more clicks on the homepage, which increases the efficiency of sales.