VIDEO MARKETING – IS INVESTING IN FILMS REALLY WORTH IT?
The growing number of Internet surfers causes that marketing has become an inseparable part of the web for good. Because of the characteristics of the medium in which it functions, the tools of Internet marketing are still being developed. Video content has become very important for Internet marketing. Find out what video marketing is based on and who can make use of it.
Facts You Should Know
According to a report of the company Cisco, by 2019, 80% of the global Internet transfer will consist of videos.
76% of companies claim that video materials have helped make their Internet site more popular.
A greater number of visits to the website not only has a good influence on SEO but also gives the possibility of winning potential customers. In times, when the video keeps getting more popular, content in text form should be made complete by video materials. This way, we will be able to present our product much better.
On average, people spend 2.6 times more time on Internet sites with video content.
The time spent on an Internet site is information for the search engine regarding how useful the service is. Video materials on the site are the next way to have better SEO results.
84% of consumers make decisions concerning shopping after watching video materials.
79% of consumers choose films instead of reading product descriptions.
75% of consumers may decide not to buy the advertised product because of the irritating voice of the presenter.
9 out of 10 consumers watch weekly at least 1 video on the Internet.
70% of consumers have shared films of brands among their friends.
Only 3% of consumers claim that they would never share the film of a brand in social media.
Recently, video marketing has moved from niche to mainstream. Moreover, according to statistics, this trend will continue to grow. Video materials on the Internet are not only on YouTube. They show a wider range of articles on web portals, replace written instructions, and, of course, they help raise sales. At the same time, you need to remember that video marketing is not supposed to be confused with a TV ad.
In a TV ad, communication is one-sided, while video marketing, in its original form, is supposed to be more interactive. Via comments, recipients can react to the message immediately. What is more, video marketing does not have to be limited to video material; it can provide links to information on products and addresses of stores, as well as share a site for registering.
In 2010, Chris Anderson, the creator of the “TEDx” conference format, said that “what Gutenberg did for writing, video can now do for face-to-face communication” and claimed that video creators “may begin the greatest cycle of gaining knowledge in the history of mankind”. It’s true that the video has become a tool which binds communities when there are important matters and events.
In 2007, YouTube launched a partnership program making it possible to earn money from your own content uploaded on this platform. Five years later, already 30 thousand partner accounts had been registered and Forbes had determined that the creator (active on YouTube) making the greatest profit can get commissions between 2.5 million and 12 million dollars. Apart from earnings made on the mere partnership program, creators make a profit on product placements and on working with brands. PewDiePie, the author of the greatest number of subscriptions (44 million people), is an example of a person-institution who is active on YouTube and whose fame and recognition can be envied by rock stars.
It is worth it to invest in a video. It is important, however, that the person responsible for putting the video marketing strategy into practice analyses the group of recipients correctly to find out about their interests and their most frequent problems in order to provide them with the appropriate type of video content.